About Us

Caren McVicker has been self-employed for more 25 years. Her consulting career began as a software documentation and training consultant on Wall Street. Working with clients such as Lipper Analytical Services (now a Reuters Company), The Associated Press, Goldman Sachs, Frito Lay and Nabisco, she honed her technology, training, and time management skills against the backdrop of big business.

In 2011, Caren founded PowerWeek.com, an online application designed to help entrepreneurs develop the fundamental success habits they need to achieve long-term success.

It was while she was building PowerWeek that Caren had the opportunity to work side-by-side with a top social media marketing firm in Boston. She learned from the best how to marry your mission with your marketing plan, develop your voice, and grow your online presence.

Now a full-time resident of Vermont, Caren is excited to see her PowerWeek vision transform and grow into a social media marketing consulting team. She is thrilled to have an opportunity to share her experience and empower local businesses and non-profits to achieve more success online in less time.

Email Connie

Connie Blatchford has over 20 years in Marketing/PR, Human Resources Management and Event Planning. As the Marketing Manager for the J.K. Adams Company in Dorset, VT she was responsible for developing creative marketing strategies, marketing materials, and digital content to help build brand awareness and promote sales.

Prior to joining J.K. Adams she worked for the Tuck School of Business at Dartmouth College where she was a Senior Program Manager responsible for planning and managing Tuck’s custom Executive Education programs.

She also has experience with building websites, social media calendars, and email marketing campaigns and is active on Facebook, and Instagram.

Connie currently serves on the board of The Dorset Equine Rescue and is a member of the Southwestern Vermont Health Care (SVHC) Foundation’s Northshire Regional Advisory Board.