Putting Choice Architecture to Work
Today we’re talking about putting Choice Architecture to work for you in your life and business. I first learned about Choice Architecture when I read Richard Thaler’s book "Nudge: Improving Decisions About Health, Wealth, and Happiness." Choice Architecture is the idea that how we design systems and environments can actually help people make better choices. A great example is the way you present food in your refrigerator or pantry. If you keep healthy snacks ready to go, fr
